Since creating shorter videos, his second channel has gained 988,000 subscribers, and on average, his Shorts gain around 4 million views. Shorter content lends well to the type of sharable experiment videos Braun creates, such as creating chemicals like bromine (45 million views), touching mercury (15 million views), and making liquid air (5 million views). Nigel Braun has been making YouTube videos since 2014, but his subscriber growth became supercharged this year when he started experimenting with Shorts.īraun told Insider that he created a new separate channel on YouTube in March dedicated to posting short-form videos. Insider spoke with creators about how it has impacted their views, subscribers, incomes.The feature comes with a set of tools that let users create and share short-form videos.Earlier this year, YouTube released its TikTok competitor, Shorts, to users in the US.Account icon An icon in the shape of a person's head and shoulders.
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